FarmGo
Agricultural & Grocery Delivery App
Connecting farmers and rural supply chains directly with end consumers — reducing intermediaries, improving margins for producers, and delivering fresher produce to buyers.
The Problem
Agricultural markets in India suffer from a structural inefficiency: producers often have limited direct access to buyers, while consumers face inconsistent quality and pricing as goods pass through multiple middlemen. A vegetable that leaves a farm at ₹10/kg may reach a consumer at ₹60/kg after moving through three or four intermediaries — none of whom add perishability value. FarmGo was built to eliminate this gap.
Design for Real Users
Building for rural India meant confronting constraints that most mobile app development ignores entirely. Variable or no internet connectivity in the field. Lower-end Android devices as the primary access point. A significant portion of the target user base more comfortable with Hindi than English. Every design and engineering decision was made with these constraints as first principles, not afterthoughts.
Offline-first architecture
Core browsing and cart functions work without connectivity. Orders sync when connection is restored.
Bilingual interface
Full Hindi and English support throughout the app — labels, notifications, and content.
Low-bandwidth optimization
Images compressed and lazy-loaded. Minimal data transfer for core flows.
Dual-sided onboarding
Separate registration and UX flows for producers and consumers, each optimized for their context.
Go-to-Market Assets
As part of FarmGo's go-to-market preparation, StackLab produced a 30-second product explainer video using Remotion — a code-first video production framework — featuring:
- Hindi voiceover generated via offline text-to-speech for rural audience accessibility
- Bilingual on-screen text (Hindi + English) for maximum reach
- Phone mockup animations demonstrating core ordering flow
- Planned upgrade to a higher-fidelity TTS API ahead of wider public launch
Transparency note: The current explainer video uses a functional offline TTS voiceover. A production-grade voice is planned for the public launch. This reflects our practice of shipping working assets quickly and upgrading them as the product progresses.